4 Local SEO tips for business websites

As a brick and mortar store selling products and services you want to use Google to attract local customers. Not optimizing for local search results can waste you SEO budget. If 90% of your effort attracts website visitors from other parts of the country, but they can't enjoy your services without physically being at your premises, what have you gained? Here are 5 tips to help you appear on the first page of google for local search results.

Google Places listing

Creating a local listing in Google Places is the first step to local search results. When someone enters a location with their google search, often a map with nearby businesses is shown in the search results, this is referred to as a Google places listing. Optimise your google places listing by providing your full physical address and as much detail as you can.

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Use local keywords in your website title and heading tags

Just like any other keywords you target, your address should appear in the title tags and heading tags. These serve as indicators of your physical address to customers and Google. Mention your city/suburb, neighbouring suburbs, postcode, state and phone number.

List your business and address on local directories

Listing your business and address on local directories provides more emphasis on your location. Don't go overboard with this - Prominent local directories like TrueLocal, Hotfrog, and local council directories are best.

Ask customers to leave reviews

Now you have a Google places and local directory listings ask your customers to leave reviews. This builds the content and trust for Google to rank your website.

If this sounds helpful to your business (and it should if you want to attract local customers) but your short on time and know-how, consider our local SEO package.

Comments

Gloyns January 18, 2012-18 05:17am

A great way to build more reviews up for your business is to automate the process. E.g. If you run an E-commerce store as well as a physical location, E-mail you buyers afterwards and give them a link to review the product. Or, if you're a plumber, ask for your Customer's E-mail address and again, send them the link to review your work.

Chris January 18, 2012-18 07:22am

Good tips for building up reviews, thanks for dropping by!

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