The web is full of ecommerce websites with add to cart buttons, and we all recognise that clicking them will add a product to the cart. But is the old image of a shopping cart that exciting, or consistent with your customer's experience?

Ask yourself, what do customers expect when they purchase from a bricks and mortar store? A shopping trolley is perfectly normal for a supermarket or big department store, but you wouldn't expect to see someone wheeling a shopping trolley out of a boutique clothing store.

If you don't offer PayPal with a ecommerce website wave goodbye to a huge slice of business! PayPal has over 100 million account worldwide. PayPal allows people to quickly and easily make an online payment without sharing any private financial information.

When you are selling through eBay Australia, you are actually advertising to thousands of buyers across the world. eBay's biggest strength is the instant worldwide customer base and marketing reach they provide to sellers. Here's how you can take advantage of this traffic and quickly grow your business by correctly linking your business website.

Don't limit yourself to eBay sales. An online shopper may first find out about you through eBay, but then become a regular buyer on your small business website. eBay's final value fees are getting higher all the time, so having your own website in which you do not have to pay these extra fees can really raise your profit margins!