On the 24th of April Google rolled out it's latest algorithm updates named "Penguin". The changes sent the SEO world scrambling as some saw their clients rankings completely bombed. This has lead to another increase in misleading information about SEO and the coveted first page of Google.

The Yahoo Site Explorer tool will be shut down as of this Monday November 21st. Yahoo made the announcement today on their Yahoo! Search Blog. This marks the completion of "merging" the Site Explorer tool into the Bing Webmaster tools. The brief yahoo blog post reads:

Search Engine Optimisation (SEO) is not a buzz term. If you're in two minds as to its effectiveness in getting your business website to appear on the first page of Google, then keep reading. SEO works to attract traffic to your website where you can convert browsers into buyers, and the results of a recent survey will help you to understand its value.

Hey, why not give your business website an early Christmas present? Consumers drastically increase their spend in the lead-up to Christmas and even businesses that don't cater to the festive season report improved profits. So while the money is floating around, be sure to put your hand out and capture a little festive spending for yourself!

Before we jump into explaining on-site and off-site SEO, it's important to understand exactly what we mean by the term "search engine optimisation" or SEO.

SEO is the process of improving a website or web page’s visibility in what’s called the ‘organic’ or ‘natural’ search engine results. It does not involve the use of paid ads like Google Adwords, which appear in the sponsors links of Google's search results. SEO works by demonstrating to the search engines that a website or page is not only relevant, but an authority for particular keywords.