Social Media Dashboards: Tweetdeck vs Hootsuite
Once you have established a twitter account it doesn't take long to realise there are limits and constraints when using the twitter.com website to manage accounts efficiently.
Because of twitters success, numerous twitter tools have been released by third party programmers to help manage and grow a twitter account. Your first step is choosing a social media dashboard.
Social media dashboards allow you to access and manage multiple social networks and accounts in one place. They are very popular for those with multiple twitter accounts, or using multiple social media platforms. Even for just one twitter account they will save a huge amount of time!
HootSuite and TweetDeck are the most popular popular social media dashboards for twitter. Those that are serious about social media for business usually swear by one or the other.
What can you do with these social media dashboards that you can't on twitter.com?
- Instead of a single timeline, you can arrange twitter lists and searches into multiple, easily digestible columns.
- Schedule tweets and direct messages to send automatically in the future.
- Manage multiple Twitter, Facebook LinkedIn and Foursquare accounts.
- Allow pop-ups for status updates.
- Customise RT's with your comments.
- Create and manage Twitter Lists.
- Follow Topics in real-time through saved searches.
- Automatically shorten links Filter columns by keywords to remove content your not interested in.
Both Hootsuite and Tweetdeck (owned by twitter) can be used as online applications, Tweetdeck requires installing a extension for the Google Chrome browser. Tweetdeck can also be downloaded and installed on your computer as a standalone application.
One limitation of Hootsuite is it lacks the ability to choose which new tweets you would like to be notified about. Some prefer to only be notified of @replies and mentions, to respond quickly and keep conversations going.
Beyond this there are not significant differences between them for the majority of users. It's really down to a personal preference as for which of these social media dashboards you choose. Both are used at ClickWebDesign.
Social media tip: Don't keep social media dashboards open all day or you'll never get any work done!
Which social media dashboard do you use and why?
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Comments
Nice article.
i'm a Twitter rookie and desperate to upgrade from twitter.com. One feature I'd relish is being able to retweet a tweet with my own comment added (and quickly). I see you (and others doing it a lot). :) I can do it via my iPad app, but it's very clumsy - it adds quotation marks that I remove to save character space; takes forever. Do you know if either HootSuite or TweetDeck offer this as an easy and quick option? Thanks.
Thanks for your comment:) Both Hootsuite & Tweetdeck allow you to easliy edit a RT before sending, give them a go!