Does your business website attract visitors, only to see them leave without viewing any important content or making contact? Your bounce rate is the percentage of visitors that left your site from the entrance or landing page. It is a great indicator of the quality of traffic to your website, and the ability of your website to convert visitors into customers.

Firstly for those of you who don't monitor your website statistics, why not! You can get started by creating a Google Analytics account. Monitoring and more importantly acting on these statistics is a core part of managing successful business websites. To reduce multiple logins and interfaces, ClickWebDesign can integrate Google Analytics into your websites "back-end", so they are available every time you edit your website. Google Analytics - use it! Back to bounce rates....
 
A high bounce rate can indicate that site entrance pages aren't relevant to your visitors. But who are your visitors? Look at where the majority of your visitors come from, and the bounce rates for each traffic source.

I'm paying for this traffic is it worthwhile? If you are paying for directory listings or advertising such as Google Adwords, Facebook adds they need to provide a solid return on investment. Try tailoring landing pages to each keyword and ad that you run. If this doesn't attract more relevant visitors stop paying!

How can I attract more targeted visitors? Google SEO, with intelligent keywords research based on your target market, is the best way to get targeted traffic. Links from other websites with relevant content, Adwords campains or offline methods are additional options.

Can I modify my landing page to increase conversion? When visitors arrive at your website, assuming they are looking for your product or service, they will leave if your website does not compel them to learn more. Optimizing your landing pages is an important part of website conversion. Help visitors find the information they need with prominent contact details and simple navigation. We saw a huge reduction in our own bounce rate when we introduced a "tour" style of navigation, leading the customer through the information in a logical fashion.