Updated: We recently surveyed a cross section of business website owners about the need for a website redesign. Thanks to all who participated!

If your business website design is more than two years old, chances are you could benefit from a website redesign. An updated modern look and feel can quickly pay for itself. A recent customer, who had great traffic, tripled their conversion of website visitors to new clients with a website redesign! With advances in the Internet over only a few short years, clear, smooth layouts and graphic effects present stylish websites without big price tags.

Old website designs turn away potential customers

An outdated static design can turn customers away in seconds. We've all had the experience of arriving at a business website that may have what we are looking for, but looks like it hasn't been updated for a long time and is difficult to navigate. This just doesn't give potential customers confidence in the product or service. Can customers easily find the product or service they need? Simple navigation and clear website usability dramatically increases website conversion. 85.7% of survey respondents said website redesign is important to avoid an outdated look and feel.

A Content Management System is a must for maintaining content

64.3% of survey respondents considered a redesign due to difficulty maintaining and adding website content and information. Perhaps the greatest benefit of a website redesign is the flexibility a modern CMS, or content management system gives to a business owner. A good CMS allows you to to edit and update your website without the need for any programming or code.

Changes in business strategy or marketing message

Does your website clearly communicate the right message to your customers? 57.1% of respondents said a change in business strategy or marketing message warrants a website redesign. If a website is a few years old and hasn't kept up with a changing market or business model, it will be targeting the wrong customers and not attract the attention of the target market.

How we can help

Taking these results into consideration ClickWebDesign has put together a business website redesign package designed to address the common reasons a redesign is necessary and ensure a new business website is easy to use, inspires trust, and clearly communicates with target market.

Outdated look and feel (re-branding)